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Washington, DC · Law firms
Practice-area IA, attorney bios, and consultation requests built for DC’s scrutiny — accessibility, advertising disclaimers, and secure forms handled as part of the brief, not as an afterthought.
Capabilities
Prospects compare firms in minutes; ethics counsel reads every line. We draft for both: clear services, cautious superlatives, and intake paths that log consent and route to the right paralegal queue.
Hierarchy that mirrors how buyers choose counsel — not a blog-shaped site bolted onto a homepage.
Technical fixes, on-page structure, and GA4 events tied to real consult requests — not vanity sessions.
Keyboard paths, heading order, and contrast checked on templates — especially for matter pages copied from Word.
Language reviewed against your bar obligations; we flag comparative claims and case summaries that need partner eyes.
Shorter forms, honest routing, and Clio / Lawmatics hooks so intake teams stop retyping.
We share the city with the courts and agencies your clients care about. Copy and metadata reference real geography without stuffing keywords that embarrass a partnership committee.
Redlines welcomed early — we expect marketing and risk to disagree once in a while.
Retention, subprocessors, and breach notice expectations documented before go-live.
Partner interviews batched; async Loom reviews replace unnecessary meetings.
We improve structure and relevance; algorithm shifts and competitor spend still exist — we say so upfront.
Outcomes
Illustrative benchmarks from past work — your mileage depends on offer, traffic, and sales follow-up.
A transparent, milestone-driven engagement from first call to launch.
Marketing, managing partner, and IT — who approves copy vs. visuals.
Wireframes with real draft text, not lorem ipsum.
Staging behind VPN if needed; screen-reader smoke tests on templates.
DNS, Search Console, analytics, and a short editor handbook.
FAQ
Straight answers — scoped to what you sell and who has to sign off.
Next step
Send your current URL — we return a short critique and whether we are the right fit before anyone books a meeting.
Based at 1717 N Street NW, Washington, DC · hello@thoriumdc.com · (202) 666-9377