Growth & demand
Traffic, experiments,and accountable pipeline
Technical SEO fixes, disciplined paid search, and landing tests tied to CRM stages — aimed at opportunities your sales team will actually work.
Funnel truth
We reconcile ad platforms, analytics, and pipeline data so finance and marketing argue about one set of numbers.
Ship tests weekly
Small landing and copy experiments instead of quarterly “big bang” relaunches that hide what worked.
Budget guardrails
Spend caps, geo rules, and negative keyword hygiene — especially important for professional services bids.
Capabilities
What we actually ship
Written acceptance criteria, visible milestones, and owners named on day one.
Technical & on-page SEO
Crawl budget, indexation, schema, and internal linking — the unglamorous work that supports everything else.
Key Deliverables
- Site architecture and redirect hygiene
- Page speed and CWV where it moves rankings
- Structured data where it matches visible content
- Content briefs grounded in search intent
Paid search & paid social
Campaign builds with clear ICP filters — not broad targeting that burns learning budget.
Key Deliverables
- Google Ads / LSAs where relevant
- LinkedIn for B2B with tight job titles
- Creative iteration with statistical caution
- Offline conversion import when CRM allows
CRO & landing pages
Pages engineered to match ad promise and next-step in CRM — fewer “great click, dead lead” outcomes.
Key Deliverables
- Message match audits
- Form friction and validation UX
- Heatmap / session review on key URLs
- Experiment docs your compliance team can read
Technology Stack
Outcomes
Examples from client work
Figures are directional; we'll share context on a call under NDA where needed.
We set expectations on what can move in a quarter vs. what needs six months of compounding.
Cost per qualified lead often drops once landing and keyword intent align — we document before/after with cohort care.
Optional: join pipeline reviews so marketing stops optimizing for MQL theater.
Why Thorium
The Thorium
Difference
Principals stay involved. We do not park you with a rotating bench of juniors.
Regulated-sector tone
Comfortable with legal review, claim substantiation, and association-style governance.
Engineering in-house
When SEO needs code, the same firm fixes it — no agency-to-dev telephone game.
No black-box retainers
Monthly report lists what shipped, what failed, and what we are trying next.
Local nuance
DC metro bidding, professional services calendars, and event seasonality factored into plans.
How It Works
Our Proven Process
Weekly checkpoints, shared backlog, and change requests in writing — so scope stays legible.
Phase 1
Baseline
Analytics audit, Search Console, and CRM stage mapping — fix tracking before spending.
Phase 2
Plan
Ninety-day backlog: technical fixes, content, and paid tests with owners.
Phase 3
Execute
Ship weekly; pause losers fast; document winners for compliance if needed.
Phase 4
Review
Quarterly strategy reset with leadership — not a PDF that nobody opens.
Much of our portfolio is confidential. After a short intro we'll share redacted examples that match your sector and risk profile.
Washington, DC · Remote-friendly
Common Questions
Frequently Asked Questions
Serving Washington, DC
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