Funnel truth
We reconcile ad platforms, analytics, and pipeline data so finance and marketing argue about one set of numbers.
Growth & demand
Traffic, experiments,and accountable pipeline
Technical SEO fixes, disciplined paid search, and landing tests tied to CRM stages — aimed at opportunities your sales team will actually work.
Trusted by teams in DC & remote-first orgs
No obligation · Response within 1 business day · NDA available
Why teams hire us
- Principal engineers on your account
- Written scope before build starts
- Weekly demos & shared backlog
- NDA-friendly from first call
GA4 + CRM
Closed-loop tracking
Sprint-based
Test cadence
No vanity KPIs
North star agreed
DC + remote
Same team
GA4 + CRM
Closed-loop tracking
Sprint-based
Test cadence
No vanity KPIs
North star agreed
DC + remote
Same team
What you get
Built for operators, not demos
Ship tests weekly
Small landing and copy experiments instead of quarterly “big bang” relaunches that hide what worked.
Budget guardrails
Spend caps, geo rules, and negative keyword hygiene — especially important for professional services bids.
Let's scope your project in one call
Bring your timeline, stack, and stakeholders. We'll tell you honestly if we're the right fit and what a first milestone could look like.
Capabilities
What we actually ship
Written acceptance criteria, visible milestones, and owners named on day one.
01
Technical & on-page SEO
Crawl budget, indexation, schema, and internal linking — the unglamorous work that supports everything else.
Key deliverables
- Site architecture and redirect hygiene
- Page speed and CWV where it moves rankings
- Structured data where it matches visible content
- Content briefs grounded in search intent
02
Paid search & paid social
Campaign builds with clear ICP filters — not broad targeting that burns learning budget.
Key deliverables
- Google Ads / LSAs where relevant
- LinkedIn for B2B with tight job titles
- Creative iteration with statistical caution
- Offline conversion import when CRM allows
03
CRO & landing pages
Pages engineered to match ad promise and next-step in CRM — fewer “great click, dead lead” outcomes.
Key deliverables
- Message match audits
- Form friction and validation UX
- Heatmap / session review on key URLs
- Experiment docs your compliance team can read
Technology stack
Google Analytics 4Google Search ConsoleGoogle AdsLinkedIn AdsHubSpot / SalesforceLooker StudioTag management
Outcomes
Proof in the work
Directional benchmarks from real engagements — details on a call under NDA when needed.
90 d
Proof window
We set expectations on what can move in a quarter vs. what needs six months of compounding.
CPA ↓
When creative fits
Cost per qualified lead often drops once landing and keyword intent align — we document before/after with cohort care.
Sales loop
In the room
Optional: join pipeline reviews so marketing stops optimizing for MQL theater.
Why Thorium
The Thoriumdifference
Principals stay on the thread. Scope, owners, and weekly visibility are written down — so you are not guessing what shipped.
Regulated-sector tone
Comfortable with legal review, claim substantiation, and association-style governance.
Engineering in-house
When SEO needs code, the same firm fixes it — no agency-to-dev telephone game.
No black-box retainers
Monthly report lists what shipped, what failed, and what we are trying next.
Local nuance
DC metro bidding, professional services calendars, and event seasonality factored into plans.
How it works
Our provenprocess
Weekly checkpoints, shared backlog, and change requests in writing.
Phase 1
Baseline
Analytics audit, Search Console, and CRM stage mapping — fix tracking before spending.
Phase 2
Plan
Ninety-day backlog: technical fixes, content, and paid tests with owners.
Phase 3
Execute
Ship weekly; pause losers fast; document winners for compliance if needed.
Phase 4
Review
Quarterly strategy reset with leadership — not a PDF that nobody opens.
Selected work
Recent client work
FAQ
Common questions
Do you guarantee rankings?
No ethical firm should. We guarantee process: technical fixes, measurement, and experiments executed on schedule.
Can you work with our existing agency?
If roles are clear — often we take technical implementation while they keep creative. Duplicated access is messy; we prefer a single lead.
What spend level makes sense?
Paid programs need enough data to learn. If monthly budget is tiny, we bias to SEO and CRO until volume supports testing.
Do you write long-form content?
Yes, with SME interviews and legal review hooks. We avoid generic filler pages that search engines ignore.
How do you charge?
Monthly retainer with a defined deliverable list, or project fees for audits and rebuilds. Ad spend billed direct to your accounts.
Work with Thorium
Ready whenyou are
Tell us what you need to ship. We respond within one business day with next steps — not a generic pitch deck.