A complete brand identity overhaul and web platform rebuild for a mid-size federal contractor in the DMV area, repositioning them to compete for larger government contracts and attract top cleared talent.
RFP inquiry volume increased 120% within the first 90 days
Organic search traffic grew 280% over 6 months
Average time-on-site increased from 48 seconds to 3 minutes 20 seconds
Qualified job applications increased 85% in the first quarter
Project Details
Services Delivered
01 · The Challenge
The company had been operating for 12 years with the same dated website and generic brand identity. They were consistently losing RFPs to competitors with stronger digital presence despite having equal or better technical qualifications. Their website didn't reflect their cleared capabilities, past performance, or culture — costing them both contracts and talent.
02 · Our Solution
We conducted competitive positioning research, built a new brand identity system (logo, color system, typography, iconography), and developed a full marketing website. The site featured a custom contract vehicles page, past performance showcase, cleared job board with application tracking, and a news/press section. SEO strategy targeting federal contracting keywords was built in from day one.
03 · Results
RFP inquiry volume increased 120% within the first 90 days
Organic search traffic grew 280% over 6 months
Average time-on-site increased from 48 seconds to 3 minutes 20 seconds
Qualified job applications increased 85% in the first quarter
Featured in Federal News Network within 60 days of launch
Secured 2 new contract awards citing improved company visibility
04 · Client Testimonial
"The new brand and website fundamentally changed how contracting officers and potential hires perceive us. Thorium understood the federal space from day one."
Chief Growth Officer
Chief Growth Officer · DMV Federal Contractor
Tech Stack
Key Metrics
RFP Inquiries
In first 90 days post-launch
Organic Traffic
Growth over 6 months
Applications
Qualified candidate growth
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