Federal Contractor Brand Overhaul & Web Platform
A complete brand identity overhaul and web platform rebuild for a mid-size federal contractor in the DMV area, repositioning them to compete for larger government contracts and attract top cleared talent.
RFP inquiry volume increased 120% within the first 90 days
Organic search traffic grew 280% over 6 months
Time on site rose from 48 seconds to 3 min 20 sec
Qualified job applications increased 85% in the first quarter
Brand identity overhaul and web platform for a DMV federal contractor, repositioned for larger government contracts, increased
/TRUSTED BY LEADING INDUSTRIES
Measurable impact
How Thorium helped DMV Federal Contractor (Confidential) turn strategy into clear, trackable results on this engagement.
The challenge
The company had been operating for 12 years with the same dated website and generic brand identity. They were consistently losing RFPs to competitors with stronger digital
How we built it
We conducted competitive positioning research, built a new brand identity system (logo, color system, typography, iconography), and developed a full marketing website. The site
Why it matters
Brand identity overhaul and web platform for a DMV federal contractor, repositioned for larger government contracts, increased RFP inquiries by 120% within 90 days.
