DC Restaurant Group Online Ordering & Operations
A custom online ordering platform, table reservation system, and operations dashboard for a growing DC restaurant group, eliminating third-party delivery commission fees and putting customer data ownership back in the restaurant's hands.
Direct online orders grew 175% within 4 months
Eliminated ~$140K/year in third-party commission fees
Owned customer data drove a 22% revenue lift via re-marketing
Loyalty program signed up 4,200 customers in first 60 days
Custom online ordering and reservations for a DC restaurant group, eliminated 3rd-party commission fees, increased direct orders
/TRUSTED BY LEADING INDUSTRIES
Measurable impact
How Thorium helped DC Restaurant Group (Confidential) turn strategy into clear, trackable results on this engagement.
The challenge
The group was paying 25-30% commissions to DoorDash, Uber Eats, and OpenTable on every order and reservation, fees that were destroying margins on an already thin-margin business.
How we built it
We built a branded direct-ordering platform with a seamless mobile-first UX that rivaled the major apps. The system includes real-time menu management, pickup and delivery
Why it matters
Custom online ordering and reservations for a DC restaurant group, eliminated 3rd-party commission fees, increased direct orders by 175%, and saved $140K annually.
