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Brand & campaign design
Logos, typographic systems, and campaign kits for firms that live in slide decks, hearings, and print — restrained palettes, legible type, export packs your vendors can open.
Visual decisions tied to positioning — not random geometry that looks trendy on Dribbble.
Lobby signage, conference badges, and one-pagers tested for arm’s-length viewing.
Short PDF + Figma library — not a hundred-page binder nobody opens.
Capabilities
Written acceptance criteria, visible milestones, and owners named on day one.
Wordmark or logotype, color, type, and usage rules for internal comms teams.
Key Deliverables
Cohesive sets for launches, policy pushes, and member drives.
Key Deliverables
Hero art, iconography, and illustration that match the product UI — not stock that clashes.
Key Deliverables
Files built to vendor specs — CMYK, spot colors when required, dielines checked.
Key Deliverables
Outcomes
Figures are directional; we'll share context on a call under NDA where needed.
Initial directions to final package for a focused rebrand; larger programs quoted separately.
Packaged ZIP with fonts licensed correctly and print proofs scheduled when needed.
Marketing, comms, and web share one component set — fewer rogue hex codes.
Why Thorium
Principals stay involved. We do not park you with a rotating bench of juniors.
We know what a practice group chair will reject before you print 5,000 copies.
Structured feedback windows — not unlimited ping-pong without a calendar.
Every deliverable slots into a grid so future pieces do not fight the old ones.
Expedited timelines when schedule demands — scoped explicitly so quality does not silently drop.
How It Works
Weekly checkpoints, shared backlog, and change requests in writing — so scope stays legible.
Phase 1
Audience, constraints, competitors, and mandatory legal language.
Phase 2
Two distinct concepts max — clarity beats quantity.
Phase 3
Typography, spacing, and real-content stress tests.
Phase 4
Final files, guidelines, and a short Loom walkthrough for your team.
Much of our portfolio is confidential. After a short intro we'll share redacted examples that match your sector and risk profile.
Washington, DC · Remote-friendly
Common Questions
